As per ESPN executive vice president, Sports Fan desire to be linked to sports teams and related content anytime, anywhere in a nonstop migration to mobile, noting that 43% of ESPN viewers came to them absolutely through mobile devices the previous month.
One serious point of access is a video, noting that savvy leagues like MLB and the NBA produced early partnerships with YouTube to host emphasize compilations and recaps of the latest games to let fans watch on demand.
Win a T-shirt via team’s app
Kings defined the association as, “social network is notably bigger than a sports team; it’s a social network.” This includes the team’s improvement of ways to connect with fans watching at house and engaging in their second displays, like Google+ Hangouts during games, and a “virtual T-shirt flip,” in which fans are selected randomly to win a T-shirt via team’s app.
Evidently the social media link is vital across all leagues: New rising idea is a “digital cockpit” which includes on board telemetry and in-race social media communication between fans and drivers.
Fans and the athletes
Social media has enabled straight connections between fans and the athletes. Several players do weekly Google+ Hangouts, giving their own first person viewpoint, while others use video and social media to manuscript their experience from the pre-draft scouting tryout from beginning to end the draft, for example. On the lighter side, players have done music lampoon videos that are a hit with younger fans on YouTube.
It’s early to tell, though, whether so much appointment will distract athletes, and harm their performance or enhance their value. “If you have many athletes really close in talent, would you pick the one who has a better social following?” Suggesting that several in management are starting to point to the answer will be “yes.”