• Devising strategies to drive online traffic to the company website
• Managing Google display advertising, Google search campaigns, Bing Ad campaigns for Medium to High-cost products like Risk Management, Compliance Management, Policy, and Procedure Management Softwares
• Ensuring the ROI on advertisement campaigns within allocated budgets
• Tracking conversion rates and making improvements to the website
• Delivering multi-channel campaigns across e-mail, web, mobile, and social media
• Managing Social Media Campaigns on all Social Media Platforms
• Managing online brand and product campaigns to raise brand awareness
• Working with Content and Creative Teams to improve the content, internal linking, and site quality
• Monitor, track, and report on SEO performance and trends
• Allocate appropriate resources to ensure projects are completed within a given time and budget
• Communicating with Development, Sales, and Creative teams to keep Online Marketing Strategy synced with all the departments