• Devising strategies to drive online traffic to the company website
• Developing and managing digital marketing campaigns
• Overseeing the social media strategy for the company
• Managing online brand campaigns to raise brand awareness
• Improving the usability, design, content, and conversion of the company website
• Responsible for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions, and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing